Homepage Revamp
The homepage for the Aston Students' Union website was outdated when I was hired. One of my projects was to revamp this page to make it more engaging, user-friendly and modern.
The below image shows the process, the 'Before' image is how the page looked initially. After identifying the requirements from my employer, I created a wireframe and then began to develop the new page layout. The 'After' image shows how the page appears on desktop screens following the new layout. Focus groups and Google Analytics showed that this new layout was much more engaging, with dramatic decreases in the bounce rate from over 50% to below 30%. The statistics also showed that the layout brought over 200% more visitors to the News section, as it was almost hidden in the initial layout. This meant much higher engagement with articles written by the organisation.